01
The cash model of practice success
Dr. Eric Kaplan
Every case has a value, and your patient value average shows you what's being left on the table. The framework behind a practice that runs on care plans, not insurance approvals.
Free for chiropractorsSat, Oct 10, 2026Trump National · Jupiter, FL
& Dr. Perry Bard
Come as a chiropractor. Leave as the disc specialist in your market.
One day with the doctors who built the country's largest decompression network.
"If you are on the fence, get on the plane, get your fanny here."Dr. Scott Maystrovich
80+
Years in practice between them
250+
DISC Centers of America
46
States
1,000+
Pages you take home
What we stand for
The order matters.
Chiropractic first. Drugs second. Surgery last.
It's the order DISC Centers of America was built on, and October 10th shows you how to build a practice around it.
1
2
3
Surgery
Drugs
Chiropractic
The day
Three parts. One playbook.
You're handed the 200+ page Framework of Success manual as the day begins, then walked through it by the two doctors who wrote it.
02
The time-money success model
Positioning and branding
How to position your practice for the patients actively looking to avoid opioids, epidural injections and unnecessary back surgery, and how to brand it so you never feel like a salesman.
03
The turn-key new patient machine
Dr. Perry Bard
From the doctor who brought in more than 20 new paying patients a day, for over four years, in a single clinic. Where the next case comes from, including sources most practices haven't tapped.
What gets answered
The care
- The decompression-neuropathy connectionWhy the same patient often needs both.
- True neuropathy, or something mimicking itHow to tell the difference before you commit to a care plan.
- The table you already ownWhat it can actually do, and how to get better outcomes from it.
- Running technology in concertHow laser, decompression and the rest work together, rather than one at a time.
- What's worth buyingWhich tables earn their place, and which lasers earn their price.
The practice
- Getting off the insurance treadmillHow to structure disc, neuropathy and knee care as cash programs, so nobody outside your office decides when care ends.
- Charging what the work is actually worthWhat 250 clinics price a care plan at, and why patient value average beats patient visit average.
- Marketing that brings the right cases inBranding, social media and the new patient systems our centers use.
- Building something that runs without youThe protocols our teams use when the doctor isn't in the room.
- More than one income streamWhere else the practice can earn, and how to build real value for when it's time to step back.
Your hosts
Partners for 39 years.
Considered among the pioneers of modern non-surgical spinal decompression, and the authors of the books on it.
Dr. Eric Kaplan
D.C., F.I.A.M.A.
- In his 45th year as a chiropractor
- Owned six privately held clinics
- Former President and Chief Operating Officer of Nutrisystem
- Best-selling author of the Ultimate Spinal Decompression Book and the Ultimate Peripheral Neuropathy Book
Dr. Perry Bard
D.C.
- In his 39th year as a chiropractor
- Owned five privately held clinics
- More than 20 new paying patients a day, for over four years, in one clinic
- Best-selling author of the Ultimate Spinal Decompression Book and the Ultimate Peripheral Neuropathy Book
Together they created DISC Centers of America, NEURODoc Neuropathy Treatment Centers and KNEE Centers of America.
"Thank you to Dr. Kaplan, Dr. Bard and DISC Centers of America Doctors for continuing my work and saving patients from unnecessary back surgeries."
The late Norman Shealy, M.D., Ph.D.Neurosurgeon
Now taught atLife University
This year Life University built our protocols into its curriculum and opened its first DISC Centers of America clinic. October 10th hands that same work to doctors already in practice.
From the room
Hear it from doctors who've been.
More bang for the buck in one day than I've ever experienced after over 25 years as a chiropractor. Do whatever you can to attend.
"Thanks to Dr. Kaplan, Dr. Bard and The Chiro Event, I have been able to finally create the dream practice that I envisioned, and now I am the go-to disc and nerve specialist in my market."
Dr. Susan Cunico★★★★★
I have multiple clinics and a strong P.I. practice. By bringing in a cash model, I would position myself for the future. I now own 11 spinal decompression tables. My practices have grown beyond measure.
Dr. Thomas Dow★★★★★
We didn't initially plan on doing non-surgical spinal decompression. I attended The Chiro Event and now I have two machines, and it's going really, really well. I'm getting results that I could not get any other way.
Dr. Joseph Mascaro★★★★★
Last year was my best year in 30 years, and The Chiro Event made a tremendous impact.
Dr. Thomas Bianco★★★★★
If you are on the fence and wondering, I traveled six and a half hours on a plane. That's how important this seminar was to me and my office. Get on the plane, get your fanny here.
Dr. Scott Maystrovich★★★★★
Love the training, the research, and the way they help me explain things to my patients and overcome objections. That's why I bring my staff with me. It's a win-win.
Dr. Mark Groff★★★★★
When they say "under-promise and over-deliver," that's exactly what they do. The content is unmatched, and I came from California.
Dr. Tom FerrignoYour seat
What's on us.
Registration is normally $549. For October 10th, it's covered, along with the rest of your day. We cover it because one day is enough to show you what it's worth.
Saturday, October 10, 2026Trump National · Jupiter, Florida
Your seatA reserved seat for the full day of training.
Your hotel suiteOne night, covered when available.
Your lunchA gourmet lunch, on us.
Your guestBring an associate or your CA, based on seat availability.
1,000+ pagesManuals, scripts, tools and downloadable materials to take home, including the 200+ page Framework of Success manual.
Special bonusThe University Edition of the Ultimate Spinal Decompression Book, while supplies last.
Seats are limited and suites are subject to availability, so confirm before booking airfare.
Reserve my free seat
Questions
Before you reserve.
Is it really free?
Yes. Registration is normally $549. For October 10th your seat, a hotel suite when available, lunch and a guest seat are all covered. The only thing it costs you is a Saturday.
Who is it for?
Licensed chiropractors who want a more profitable practice, less dependence on insurance, or more disc, neuropathy and knee cases through the door. It works whether you already own decompression equipment or you're weighing it up.
Where is it, and where do I fly into?
Trump National in Jupiter, Florida. Palm Beach International (PBI) is the closest major airport. Confirm your seat and suite with Lacey before you book your flight.
Can I bring someone?
Yes. Your registration includes one guest seat, based on availability. An associate or your CA is a good choice, because the systems work best when the whole team has heard them.
Does it count for CE credits?
No. The Chiro Event is a business and clinical training day rather than a CE course. Continuing education is offered separately through our national certifications.
How do I reserve?
Fill in the short form below and Lacey will call you to confirm your seat and suite. Or call 888-990-9660 and ask for Lacey.
Reserve your seat
The only thing it costs you is a Saturday.
Leave your details and Lacey will call you to confirm your seat and your hotel suite. Suites go by availability, so earlier is better.
Prefer to talk now? 888-990-9660 Ask for Lacey.
You're on the list.
Lacey will call you to confirm your seat and suite. Want it sooner? Call 888-990-9660.